Spit it out

Toronto FC's bloody big deal.

Toronto FC supporters enjoyed a momentous day on Monday when English football star Jermain Defoe, along with U.S. national team player Michael Bradley, were unveiled to the public as the club’s newest players. Even though it was a badly-kept secret, Sid Lee’s teaser campaign (10-second spots featuring Brits spitting out their tea), was still fun to watch, all culminating in 30 seconds of comical spit-takes.


Brand: Toronto FC
Agency: Sid Lee
President: Vito Piazza
Executive Creative Director: Dave Roberts
Creative Directors: Jeff Da Silva, Tom Koukodimos
Art Director: Jeff Da Silva, Tom Koukodimos
Copywriters: Jeff Da Silva, Tom Koukodimos, Jeremiah McNama
Account Director: Jared Stein
Account Manager: Jacob Barnes, Nicki Franek
Strategist: Dustin Rideout
Production Company: Jimmy Lee
Head of Production: Jeanic Larocque
Producer: Melanie La Rue
Production Company: Stink, U.K.
Executive Producer: Jon Chads
Producer: Hannah Clark
Director: Rafael Lopez Saubidet
Director of Photography: Steve Annis
Editorial: Marshall Street Editors, U.K.
Offline Editor: Patric Ryan
Online: Axyz
Compositors: James Andrews (Lead), Ron Dubuc
Online Producer: Jenna Craig
VO Record/Sound Design/Mix/Music: Apollo Studios