Watt a Family

Meet the quirky, high-voltage Schneider Electric clan.

Thanks to technology, life is getting easier. And for this fictional Schneider Electric family, which owns the France electric company’s Wiser home management products, it’s also helping young boys de-clothe their hot female tutors by turning up the heat with the touch of a tablet, creating child meltdowns after the father inadvertently turns off the power (and subsequent video game) from outside the home using his smartphone and saving residents from having to use hamsters on wheels to control electronics in the house.


Advertiser: Schneider Electrics
Advertising Agency: BEING, France
Chief Creative Officer: Alasdhair Macgregor Hastie
Creative Director: Thierry Buriez
Art Director: Rémy Fournigault
Copywriter: Jérémy Jamet
Directors : Vincent Lobelle / Les Télécréateurs
TV Producer : TBWA\Else