Excuses, excuses

Snickers explains why it took so long to make a bite-sized bar.

Snickers and BBDO New York are apparently letting us in on the curious reasons why the candy bar-maker didn’t think of making a bite-sized version of the snack before. One employee thought of it back in the day, but technology failed him (Hey, how about writing down your idea instead of asking your assistant to remember it, fella?). Another group of creative-types struck upon it, but were just too darn lazy to get around to actually making it. Surely they’ve got better excuses than that? We think we smell a series.


Brand: Snickers
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Gianfranco Arena, Peter Kain
Copywriter: Matt Herr
Art Director: Justin Bilicki
Director of Integrated Production: Dave Rolfe
Group Executive Producer: Amy Wertheimer
Executive Producer: Alex Gianni
Executive Music Producer: Melissa Chester
Senior Account Director: Kathryn Brown
Account Director: Joshua Steinman
Account Manager: Matt Theisen
Account Executive: Aparna Joshi
Production Company: O Postive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Producer: Marc Grill
Project Manager: Jason Reda
Director of Photography: Robert Gantz
Art Director: Jason Edmonds
Recording Studio: Sound Lounge
Engineer: Glen Landrum
Editorial Company: Mackenzie Cutler
Editor: Ian MacKenzie
Producer: Evan Meeker
Assistant Editor: Pamela Petruski
Sound Design: Sam Shaffer
Visual Effects House: Schmigital