Family business

Alberta Motor Association gets familiar with customers.

They say you should never do business with family. But, with the Alberta Motor Association, there does appear to be a few perks – like getting help with attracting the opposite sex, avoiding line-ups at restaurants and having your insurance agent turn a blind eye when you accidentally drive into a hedge. Of course, AMA, with creative from Taxi West, isn’t really family, they just act like it – which is probably a good thing because, really, when was the last time you successfully got your tween daughters to happily participate in a singalong?







The new campaign kicks off with the debut of the heart-warming “Wheels on the Bus” 60-second TV spot on January 13 and rolls out from there with further TV commercials, billboards, print ads, online executions and more.


Brand: Alberta Motor Association
Agency: Taxi West
Creative director: Matt Bielby
Writers: Michael Greco, Dave Giovando
Art directors:  Filipe Biondi, Darcy Twarog
Designer: Chris Zawada
Agency broadcast producer: Indre Sakus
Agency print producer: Leah Fladgate
Agency planner: Jack Dayan
Account director: Jason Holley
Account manager: Alexandra Marr