Rules of the Round

Rickard's gives lessons on bar etiquette.
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If your friends haven’t called you in a while to invite you to the pub, you might want to watch these videos by Toronto’s Rethink for Rickard’s. Do you duck into the washroom when you arrive at the bar to escape buying the first round of beers? Then you might want to watch these videos. Do you order fancy drinks twice the price of a pint and expect it to be included in a round? Like we said, you might want to watch these videos. Think there’s a lot of rules to remember for a night out with the lads? Some traditions are worth upholding, so just watch the videos.


Brand: Rickard’s
Agency: Rethink
Creative Directors: Chris Staples, Aaron Starkman, Ian Grais, Dré Labre, Chris Booth
Associate Creative Directors: Mark Scott, Mike Dubrick
Writers: Mike Dubrick, Chris Booth
Art Director: Mark Scott
Photographer: Clay Stang
Post Production: Chris Nielsen
Sound Design: RMW Music
Account Managers: Christina Festoso, Marie Lunny
Producer: Monika Ghobrial
Digital Strategy: Darren Yada, Rafael Gi, Leah Gregg
Props: Franc Madden
Media Agency: Wes Wolch / MEC Global