Gay Games
Canadian Institute of Diversity lampoons two-man luge.
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The Canadian Institute of Diversity and Inclusion, along with agency Rethink, are poking some fun at Russia’s “gay propaganda” ban ahead of the Sochi Games with a spot parodying the Olympic sport of two-man luge which, the institute notes, has always been a little gay. This is definitely a medal contender for best zinger of the Games.
Credits:
Brand: Canadian Institute of Diversity and Inclusion
Agency: Rethink
CD: Aaron Starkman
CD: Chris Staples
CD: Ian Grais
CD: Dre Labre
ACD: Mike Dubrick
AD: Joel Holtby
Writer: Aaron Starkman
Writer: Mike Dubrick
Prod. Co.: Topix
Director: Anthony Scott Burns
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