Zero inhibitions

Dempster's romance novel.

Dempster’s is hoping to spark a love affair between consumers and its zero-calorie bread. With agency Cundari, the Canada Bread brand has developed a Facebook app that’ll crank out a 36,000-plus word romance novel, starring the user and their friends. That’s about 119 PDF pages to sink your teeth into. Watch the spot till the end, then click the bread or the male actor’s abs to go make your own. Sorry fellas, the novel-generator doesn’t really work for us, unless you don’t mind being called “her.”


Brand: Dempster’s
Agency: Cundari, Toronto, Canada
Chief Creative Officer: Andrew Simon
Group Creative Director: Brian Murray, Sean Ganann
Art Director: Sean Ganann, Jonathan Armstrong
Copywriter: Brian Murray
Digital Designer: Joel Lee
Novel: Jacqueline McAndrew, Brian Murray
Development Team: Patrick Lee, Dominic Garaci, Ali Asim
Account Director: Kristin Vektaris
Account Supervisor: Filipe Da Luz
Account Executive: Danielle Shedletzky
Agency Producer: Kasia Zeniuk
Director: Ante Kovac, Revolver Films
Producer: Richard Curetin
Editor: Dave De Carlo, Drew Stevenson, Rooster Post
Information Architect: Stuart Thom
Strategist: Kevin McHugh
Agency Producer: Chris Yang
Colour: Fort York Post
Sound: Vapor