Instagram time machine
T.O. Silent Film Fest hacks the medium.
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The Toronto Silent Film Festival and agency Cossette have flipped the script again with another Instagram hack to promote the old-fashioned medium. Following up on last year’s Instagram film, the pair developed the Instagram time machine (@TSFF2014), a multimedia timeline about silent film legend Charlie Chaplin. It requires a user to turn the phone sideways to scroll through it, putting a new take on present-day tech to get people thinking differently about the art form from the past.
Credits:
Brand: Toronto Silent Film Festival
Agency: Cossette
Creative Directors: Matthew Litzinger, David Daga
Art Director: Pepe Bratanov
CCO: Matthew LItzinger
Copywriter: Sebastian Lyman
Account Manager: Jason Melhuish
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