Patriotic cars

Mini blares out the national anthem.

The sound of a car engine starting is music to the ears of many a motorhead, but Mini Parts and Accessories and Toronto agency Richmond Day have gone a step further, creating a soundtrack of the Canadian national anthem from a melange of horns, engine revs, electronics and doors closing. Team Canada’s official vehicle for the Olympic Games shows that while their cars may be many different colours, they bleed Canadian red and white.


Brand: Mini Parts and Accessories
Agency: Richmond Day
Production Company: The Corner Store
Executive Producer: Susi Patterson
Director: Charles Wahl
DP: Rion Gonzales
Post House: Rooster Post
Editor: Izzy Ehrlich
Audio House: SNDWRX
Sound Design: Didier Tovel
Colour: Alter Ego