What The F*ck Is My Brief?
The responses you wish you could give.
This client brief generator spits up absurd brand objectives and couples them with a dash of foul-mouthed honesty. From George Ernst III (creative director at Tenthwave Digital) and Ricky Bacon (VP of engineering at Noise Marketing), the “What The F*ck Is My Brief?” website reveals humourous responses from fed-up, pissed-off creative teams who want their clients to cease creating convoluted, vague and uncommunicative briefs for the sake of sounding like it has a sagacious grasp of a particular age group. See what we did there?
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