What The F*ck Is My Brief?
The responses you wish you could give.
This client brief generator spits up absurd brand objectives and couples them with a dash of foul-mouthed honesty. From George Ernst III (creative director at Tenthwave Digital) and Ricky Bacon (VP of engineering at Noise Marketing), the “What The F*ck Is My Brief?” website reveals humourous responses from fed-up, pissed-off creative teams who want their clients to cease creating convoluted, vague and uncommunicative briefs for the sake of sounding like it has a sagacious grasp of a particular age group. See what we did there?
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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