Tim Hortons' social contract for Roll Up the Rim.

roll1It’s Roll up the Rim season again and while that generally creates good vibes, things can sometimes get awkward and downright messy between friends/co-workers/family when it comes to gifting a free coffee. There are major protocol dilemmas to be resolved, such as who gets to keep the prize under the rim? Tims is stepping up with the Pre-Cup, a (non-binding) agreement folks can sign that governs the divvying up. There’s a downloadable form online to print and sign or people can share it with friends via Facebook. You might feel a bit strange doing this, but just think how you’ll feel if your buddy wins a Corolla and you’re left with a “Please play again.”


Brand: Tim Hortons
Agency: Thrillworks and Paradigm PR