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Ritz, it seems, isn’t a great survival snack, but it’ll certainly help you attract attention if you’re stuck in a bind. In this wacky spot for the slightly addictive cracker by Toronto’s Ogilvy, the minute the couple (who are happily enjoying a day on the slopes) opens a box of Ritz, everyone from a snow mobile rider to a mountain yodeler appears. Maybe next time they’ll remember to pack a second box.

Credits:

Brand: Ritz/Mondelez Canada
Agency:  Ogilvy & Mather
Chief Creative Officer:  Ian MacKellar
Art Director:  Todd Cornelius
Writer:  Jamie Marcovitch
Producer:  Alina Prussky
Account team:  Jennifer Christen/Kristin Meier
Production House:  Circle Productions
Director:  James Haworth
DOP:  Tico Poulakakis
Line producer: Erica Parks
Exec producer: Karen Tameanko
Head of sales: Laurence Payne
Art Director/Stylist: Adam Wilson
Post:
Editor: Brian Wells
Assistant Editor: Mark Lutterman
Exec producer: Sarah Brooks
Conform facility: Fort York
Online editor: Ernie Mordak
Transfer/Colourist: Alter Ego, Eric Whipp Colorist
Music:
Studio: RMW
Producer/director: Ted Rosnick and Jeff Cohen
Engineer: Kyle Gudmundson