DIY billboards

OBI's makeover ads get a makeover.

The unwritten rule for hair stylists is that their hair must always look pristine. This same rule of “walking the walk” applies for plastic surgeons, and of course, home renovation companies. When the latter’s advertising makes a person cringe, it reflects its quality of service in the consumer’s mind. Germany-based OBI didn’t want to be a part of what’s become a trend of tacky DIY ads, so agency Jung von Matt helped to reinvent the billboard by renovating decrepit buildings with a fresh lick of paint and window shutters to boot. While this is certainly a smart tactic, we’re not sure what Germany’s architectural heritage orgs had to say about the pink and purple walls on some of these historic buildings…


Brand: OBI
Agency: Jung von Matt