Shower shoes

A model strips down to her Reebok sneakers.

Having Australian model Miranda Kerr strip down and hop in a shower is definitely going to get a certain viewers’ attention but Reebok and agency DDB New York at least have an excuse (thinly-veiled though it is) to feature their new brand ambassador without her clothes on. Its new Skyscape brand women’s walking shoe is made with materials and the processes used for making lingerie, Reebok says, and are so comfy people may forget they’re wearing them. It stands to reason then, a woman might take off all her clothes but forget to remove her shoes, though, we have to wonder how Kerr manages to not notice her bright pink sneaks as she pulls off her tights. And really, how often do you forget you’re wearing underwear as you hop into the shower?


Brand: Reebok
Agency: DDB New York
Chief Creative Officer: Matt Eastwood
Creative Director, Art: Mariana Costa
Creative Director, Copy: Julie Beasley
Head of Production: Ed Zazzera
Senior Producer: Heidi Baltzer
Senior Business Manager: Lynda Blaney-Smith
Global Business Director: Chris Tussing
Management Supervisor: Damaris Marszalek
Account Supervisor: Amanda Foderaro
Production Company: Radical Media
Director: Dave Meyers
Executive Producer: Jim Bouvet, Maya Brewster
Head of Production: Frank Dituri
Producer: Carla Tate
Editorial: Rock Paper Scissors
Editor: Mikkel Neilsen
Executive Producer: Eve Kornblum