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The Ontario government finds future video-watching workers.

If you’re at home reading this in between your usual daily dose of sports, food or music vids, the Ministry of Training, Colleges and Universities thinks you’ve got real ambition. And the way it sees it, you could probably be turning your video-watching hours into working hours through its program that helps you build skills and find a job. Agency Bensimon Byrne created this pre-roll work just for you, online video watcher/our country’s future.


Brand: Ministry of Training, Colleges and Universities
Agency: Bensimon Byrne
Creative Director: Joseph Bonnici
Art Directors: Debbie Chan/Jonny Ciordas
Writers: Karen King/Jamie Kaiser
Producer: Christine Pacheco
Group Account Director: Jill Engelman
Business Lead: Anthony Hello


Production House: OPC Family Style
Director: Max Sherman
DOP: James Gardiner
Producer: Chad Smith
Executive Producer: Liz Dussault
Editor: David James Findlay
Post FX: FortYork
Transfer: Clint @ Alter Ego
Casting: Steven Mann