Crashed Car Showroom

NRMA Insurance's adult arcade, on steroids.
car crash

Have you ever seen an adult arcade on steroids, like, one that allows you to break really, really expensive things? If you’re in Sydney until this Thursday, then you’re in luck, a  “Crashed Car Showroom” will be open for you to experience what it’s like to be destructive, and learn a thing or two about vehicle safety at the same time. The NRMA Insurance pop-up showroom by agency Whybin\TBWA invites visitors to see what it’s like to be an actual crash-test dummy and test the limits of a car’s exterior with a “hail gun.” Don’t know about you, but we think this would make for a great entertainment franchise.


Brand: NRMA Insurance
Advertising Agency: Whybin\TBWA, Sydney, Australia
Digital: Digital Arts Network Sydney
PR: Eleven PR Australia
Event: Alfred