Will play for tweets

BelVita's one-man band replies to victorious messages.

Have you heard enough of BelVita’s musical ad for the breakfast biscuits, featuring Susan singing all about her #morningwin? We didn’t think so. But if you fancy some new material from the brand (perhaps a song about you?), then jump on Twitter and tweet with the hashtag #morningwin. BelVita and Toronto agency Union have recruited a band (a one-man band to be exact) and are picking out their favourite tweets worthy of a tune. For chosen tweets, he’ll craft up a live song, perform it (dude rocks out about breakfast bars) and send a video back, long before you even have a chance to work off your breakfast.

To see how it goes down, click here, here, here, here and here. Or, just watch the videos below for a morning pick-me-up.


Brand: BelVita
Brand Team: Janine Keogh, Hanan Girgis, Stacey Biggar, Kayleigh Dunn
Creative Agency: Union
Executive Creative Directors: Lance Martin
Art Director: Ryan McNeil
Copywriter: David Pigeon
Account Team: Cheryl Gosling, Megan Van Vugt, Raluca Gheorghe
Strategy Team:  Andrew Carty, Alex Avendano
Production Company: Sugino Studio
Director: Shin Sugino
Exec Producer: Andy McLeod
Head Producer: Grace Lee
Cinematographer: Al Peacock
Post-Production Producer: Dan Arki
Animation/VFX/Telecine: Maciek Roszkowski
Music & Sound Design – Paul David aka Bandaloni