Look out below

Canadian Tire makes a splash.

Canadian Tire’s ice truck, yeah, that was pretty cool, but the TV spot, while high on “How’d they do that?,” looks rather tame now that the retailer has released its latest in the “Tested for life in Canada” series. With the feel of a scene from Mission Impossible, this spot puts the brand’s Continental True Contact tire through some slippery conditions. All that’s missing is the big fireball blast at the end, which might make some bad guys rethink what tire they buy for their getaway vehicle.


Brand: Canadian Tire
Agency: Taxi
ECD: Darren Clarke
Senior Writer: Tom Greco
Senior Art Director: Colin Brown
VP Integrated Production: Cynthia Heyd
Senior Producer: Megan Flett
Group Account Director: Agatha Wronecka, Lesley Rivard
Account Director: Michael Strasser, Trevor Byrne
Account Manager: Casey Mendoza
TAXI Montreal
ACD: Manuel Ferrarini
Writer: Karine Bouchard
Producer: Anick Rozen
Account Services: Julie McGregor

Media: Touché
Group Account Director: Tammy Gardner
Media Supervisor: Faebri Michetti
Digital Strategist: Karensa Williams
Group Broadcast Director: Atreyee Dey
Social Strategist: Sonia Gorczynski