Nico’s story

Powerade's FIFA spot shows there's power in every game.

The power of the human spirit is a common theme during sporting times. The Olympics, the NHL Playoffs and the FIFA World Cup pretty much all come with brand anthems that chant an athlete’s successes, with a tease to the connection the sponsor has with those defiant heroes. But we gotta say, this new spot from Powerade (for the Brazil World Cup) about a young boy with only one leg, who manages to carry out a life like any other normal kid, playing every game under the sun and growing up to become an incredible footballer, stands out. Maybe it’s the nostalgic 90′s family video tapes the brand uses to weave Nico’s story that touches our heart (we really do miss analogue), but this one’s got power.


Brand: Powerade
Agency: Wieden+Kennedy Amsterdam