Awkward Family Moments

HBO Go spares viewers from becoming red-faced.

If you can get through an entire episode of any single HBO show without seeing a naked body or hearing explicit potty mouth action and experiencing complete unease when a parent sits down to watch those scenes with you…we’d like to know how you’ve championed this. These kids in HBO’s latest string of commercials show they don’t know how to handle their folks awkwardly watching and blabbing through some raunchy scenes during shows like Girls, Game of Thrones and True Blood. The network is providing a solution for uncomfortable moments like those above and below, with the creation of the on-demand mobile streaming service, HBO Go.


Advertiser: HBO
Advertising Agency: SS+K, USA
Chief Creative Officer: Bobby Hershfield
Senior Copywriter: Lindsey Lanpher
Copywriter: Richard Tseng
Director of Production / Innovation: John Swartz
Senior Producer: Kim Cross
Digital Strategy and Innovation: Kevin Skobac
Group Account Director: Jennifer Barr
Production Company: O Positive
Director: David Shane
Executive Producer: Ralph Laucella
Executive Producer: Ken Licata
Director of Photography: Marc Laliberte Else
Editorial: Mackenzie Cutler
Editors: Gavin Cutler and Ryan Steele
Post Producer: Evan Meeker


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