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PFLAG Canada wants people to know that not all prisons have bars. Just ask these two transgender people, featured in spots for the organization by FCB Toronto. The simple but powerful ads put the spotlight on part of the LGBT community that PFLAG’s president Stephen Hartley says there is confusion around, even within the community itself: “One might say there’s been a fair bit of attention paid to ‘LGB’ and not nearly enough to ‘T.'”  With TV, web video, print, radio and a new website, hopefully the campaign helps to clear things up a bit.

Credits:

Brand: PFLAG Canada
Agency: FCB Toronto

“The Woman Inside” TV
Creative Director: Robin Heisey/Jeff Hilts
Art Director: Jeff Hilts
Writer: Robin Heisey/Krystle Mullin
Account Director: Cynthia Roach
Agency Producer: Laurie Maxwell/Joan Digba
Production Company: Steam Films
Executive Producer: Krista Marshall
Line Producer: Paul Matthews
Director: Stuart McIntyre
DOP: Barry Parrell
Editing House: Saints
Editor: Ross Birchall
Transfer: Alter Ego
Music House: RMW Music Toronto
Track Director: Ted Rosnick

“The Man Inside” TV
Creative Director: Robin Heisey/Jeff Hilts
Art Director: Jeff Hilts
Writer: Robin Heisey/Krystle Mullin
Account Director: Cynthia Roach
Agency Producer: Laurie Maxwell/Joan Digba
Production Company: Industry Films
Executive Producer: David Cranor
Line Producer: Mark Hesselink
Director: Eric Yealland
DOP: Eric Yealland
Editing House: Radar Post
Editor: John Collucci
Transfer: Alter Ego
Colourtist: Conor Fisher
Music House: RMW Music Toronto
Track Director: Ted Rosnick
Sound Design: Kyle Gudmundson
Engineer: Art Mullin

“The Me Inside” Radio
Creative Director: Robin Heisey/Jeff Hilts
Writer: Krystle Mullin/Robin Heisey
Account Director: Cynthia Roach
Agency Producer: Joan Digba
Production Company: RMW Music Toronto
Track Director: Ted Rosnick
Engineer: Art Mullin

“Female Mask” Print
Creative Director: Robin Heisey/Jeff Hilts
Art Director: Jeff Hilts
Writer: Robin Heisey/Krystle Mullin
Account Director: Cynthia Roach
Agency Producer: Victor Carvalho
Studio Instil Imaging
Photographer: Philip Rostron

“Male Mask” Print
Creative Director: Robin Heisey/Jeff Hilts
Art Director: Jeff Hilts
Writer: Robin Heisey/Krystle Mullin
Account Director: Cynthia Roach
Agency Producer: Victor Carvalho
Studio Instil Imaging
Photographer: Philip Rostron
Media: Initiative