Axe defies fate.
Screen Shot 2014-05-01 at 9.47.25 PM

Axe, we’re not sure if we should be angry at you for taking centuries to finally help bring soulmates together, or pat you on the back for making us feel all fuzzy inside after watching this ad (though, admittedly, there was a bit of chuckling at the goofy ending, even though we knew it was coming). Watch this handsome couple get shot down by fate over, and over again, from the Ice to the Information Age, and tell us you don’t get all dopey about love (and the manly scents that apparently guarantee a happy ending).


Advertiser: AXE U.K.
Advertising Agency: BBH, London, UK
Deputy Executive Creative Director: David Kolbusz
Creative Directors: Gary Mccreadie, Wesley Hawes
Creatives: Matt Fitch, Mark Lewis
Interactive Art Director: Vinny Olimpio
Producers: Chris Watling, Rick Jarjoura
Assistant Producer: Vaia Ikonomou
Producer: Sally Green
Production Company: Biscuit Filmworks
Director: Tim Godsall
Executive Producer: Orlando Woods
Director Of Photography: Tim Hudson
Post Production: Electric Theatre Collective
Editor: Rick Russell
Editing Company: Final Cut
Sound Design & Mix: Raja Sehgal
Sound Design: Miles Kempton
Music Supervision: Leland Music
CGI: Richard Green