Instant V's red lips take you to places you want to go.

Prepare yourself for the weird, yet wonderful stunt French travel agency recently pulled in the streets of Paris. We’ve acclimatized to the out-of-home environment these days, with almost every brand trying to impress pedestrians with some sort of interactive installation. But this one, if we do say so ourselves, is in a league of its own. If you’ve ever wondered what’s under Marilyn Monroe’s famous white frock or what would happen if you were to rub the hairy chest of a disco man (it’s okay to admit), then this video is for you.


Agency: TBWA\Paris