Marketing: The Musical!

The CMA sings to save hapless consumers.

What would consumers do without marketers to tell them which brand of cola to love, the value of their car or their shoes’ “cool” factor? Sometimes, we get this sinking feeling they’d probably just get on with things. But rather than ponder a bleak world without brands, the Canadian Marketing Association and agency Cundari are inviting industry folk to its national convention to learn about The Art of Marketing. “Consumers need you to go,” the CMA says, and it’s even got a song and dance to demonstrate why (because everyone loves a jingle).


Brand: Canadian Marketing Association
Agency: Cundari, Toronto, Canada
Chief Creative Officer: Andrew Simon
Group Creative Directors: Brian Murray, Sean Ganann
Art Director: Sean Ganann
Copywriter: Brian Murray
Director: Max Sherman / OPC
Editor: Graham Chisholm / Married to Giants
Colourist: Conor Fisher / Alter Ego
Music: Grayson Matthews