Stormy drink

Canadian Safe Boating Council's tempest in a tumbler.

safeboatThe Canadian Safe Boating Council wants to remind people that alcohol and water don’t mix, particularly while operating a boat on a lake this summer. The consequences are made as clear as golden beer in a print campaign for the Council by Saatchi and Saatchi, which depicts a boozy storm in a glass and a boat capsizing inside it, with the tagline “One Drink Can Change Everything.”


Brand: Canadian Safe Boating Council
Advertising Agency: Saatchi & Saatchi, Canada
Executive Creative Director: Brian Sheppard
Group Creative Directors: Matt Antonello, Joel Arbez
Copywriters: Matt Antonello, Kelly Finnamore
Art Directors: Joel Arbez, Christian Buer
Photographer: Philip Rostron / Instil Productions