After dark

Sapporo's ink wash painting comes to life.

This latest spot for Japanese brand Sapporo, by Toronto’s DentsuBos, eschews the traditional use of scantily-clad ladies on a beach in beer ads, and instead, goes back in time and reveals a cold brew that’s literally dripping in Japanese heritage and culture. The “Legendary Biru: After Dark” commercial shows night life scenes, cut to animations featuring sumi-e animation, an ink wash painting method that’s said to be more than 1,000 years old. The spot has a good vibe to it, however we’re curious why the nightlifers don’t seem to be aware of the wall bleeding animations, especially when a massive arrow whizzes past some gal. She doesn’t even flinch. Now that’s good acting.


Advertiser: Sapporo
Agency: DentuBos
Animaton: Imaginary Forces
Production: Big Picture
Music and sound design: Vapor Music