Four years of hibernation

Citroen's slumbering soccer supporter.

For many sports fans, the World Cup is a crown jewel in their treasure trove of sporting events; a once-every-four-years tournament that has people all over the world glued to their screens. But for most it’s still just one really special event, one that comes after the completion of the domestic soccer season and among other sports. But not for a France supporter in this spot for official French soccer team sponsor Citroen by agency Les Gaulois. He appears to have been getting his beauty sleep since the end of the 2010 final in South Africa (presumably from the first round, when Les Bleus made their exit). The only trouble is there’s not a product shot to be seen. If only his TV was in the car.


Brand: Citroen
Agency: Les Gaulois, Puteaux, France
Creative Directors: Gilbert Scher, Marco Venturelli, Luca Cinquepalmi
Art Director: Marie Donnedieu
Copywriter: Ouriel Ferencz
Director: Eric Lynne