Still milking it

The Strategic Milk Alliance pours a tall glass of adorable.

The Strategic Milk Alliance and DDB has brought back kids acting silly and drinking milk to remind us that the drink was an important part of our childhoods. From children showering with a rain coat on, hiding (from no one) in the laundry bin or tying balloons to their hair, it’s still a winning recipe. We wonder if they could ever run out of examples of kids doing nonsensical stuff. Feel free to get childish and post some of the kooky things you used to do in the comments.


Brand: Strategic Milk Alliance
Agency: DDB Canada/Vancouver
Executive Creative Director: Dean Lee / Cosmo Campbell
Associate Creative Director: Neil Shapiro
Copywriter: Neil Shapiro
Art Director: John Larigakis
Agency Producer: Karen Brown, Kim Billan
Account Team: Patty Jones, VP Client Services; Svetlana Connolly, Account Director, Natasha D’Souza, Account Coordinator
Strategy: Rob Newell, Director, Strategic Planning
Social Media Strategy: Marty Yaskowich, Managing Director, Tribal Vancouver, Matthew Nelson, Director, Digital Strategy
Media Planner: OMD
Media buyer: M2 Universal
Production Company: Soft Citizen (
Director: Arni Thor Jonsson
Director of Photography: John Houtman
Line Producer: Ed Callaghan
Post-Production Company:School Editing (
Editor: Jon Devries
Online Editor: Mike Bishop
Colourist: Eric Whipp
Audio House: GGRP
Audio Producers: Peter Clarke and Dave Gaudet
Audio Engineer: Dave Gaudet
Casting Agency: Kirsten DeWolfe