Rimi supermarket flame broils the alphabet.

We’ve seen Boston Pizza and its Canadian agency Taxi produce shirts with faux meat splatters on them┬áto cover up the real messiness that might come from eating the QSR’s ribs. Now, Oslo-based agency Anti has actually put shots of BBQ’d meats and veggies on shirts (as well as in print and on billboards) for Scandinavian supermarket chain Rimi, creating mouth-watering looks for the summer season. Is it still considered playing with your food when you’re creating a typeface from it?


Brand: Rimi
Agency: Anti