Ice melt

Iceberg Vodka goes to its source.

iceberg1Which one of these icebergs is not like the other? This OOH for Iceberg Vodka by Bob’s Your Uncle brings the brand’s signature bottle to its origins, the 20,000-year-old icebergs in “Iceberg Alley” off of Newfoundland where the company harvests its water. Pretty cool, right? After just a couple of weeks of nice weather, we’d rather not be thinking of cold climates right now, but we wouldn’t mind a cold drink.


Brand: Iceberg Vodka
Agency: Bob’s Your Uncle
Chief Creative Officer: Dorothy McMillan
Associate Creative Director: Daryl Klein
Copywriter: Brian Flay
Designer: Keith Attard
Photographer/CGI: Pierre Bourjo