(Don’t) rub it in

Toyota owners lead a pretty magical life.

You can’t help that you own nice things. And you certainly can’t help how friends, family and foe alike feel about the way you parade those nice things in front of them. But, if you can, try not to rub it in, says Prairie Toyota and agency Venture Communications in a new spot for the car co’s Rav4. Toyota knows your life is magical and all, with woodland creatures following you (and probably adding to a colleague’s mental breakdown), but maybe keep your adventures with the vehicle on the weekend away from the water cooler conversation come Monday morning.


Advertiser: Prairie Toyota
Agency: Venture Communications
Chief Creative Officer: Paul Hains
Copywriter: Jason Sweeney
Art Director: Jamie Brand
Account Team: Matthew Gillott, Marie Langille
Production Company: Radke Films
Director: Shawn Zeytinoglu
Post-Production: School Editing, Fort York VFX
Animation: Chuck Gammage Animation Inc.
Sound: RMW Music