Raise your pride

Help Toronto PFLAG get its Twitter-powered flag beyond half-mast.

raisepride_thumb5Toronto PFLAG and JWT Canada are preparing to challenge the public’s acceptance of the LGBTQ community¬†with a very public awareness campaign during World Pride Week. They’ve repurposed a weather-resistant cable box and attached it to a flagpole to create a Twitter-activate Pride flag, which will stand on the roof of a building on Toronto’s Church Street. Negative tweets will cause the flag to lower, while positive tweets with the hashtag #RaisethePride will keep it flying high. It’s a chance for Toronto to put its pride on display.


Client: PFLAG
Agency: JWT, ShantyTown Inc.