Always shows what it really means to be a girl.
Like a Girl

So maybe some girls are dainty runners and some may have a cowardly way about how they hit a ball. But that’s what makes them girls. And P&G brand Always is hoping to make that a good thing, no longer a derogatory thing, with a new spot (which Leo Burnett’s Judy John acted as global CD on) that shows a series of interviews with girls acting like, well, girls and attempting to change the perspective of what it means to be a girl (they don’t all awkwardly throw balls, some have a pretty killer follow-through). There’s some truly inspirational words from the young interviewees about what girls, whose confidence tends to plummet right after puberty, should do to empower themselves. Kind of makes this Stim¬†writer¬†wonder why I made such a fuss about not being born a tomboy. Being a girly-girl ain’t so bad after all.


Advertiser: P&G – Always
Agency: Leo Burnett (Chicago, London and Toronto)