Out of this world

HR MacMillan Space Centre's cosmic destination signs.

We already know that, outside of earth, the planets are not so hospitable to things that breathe. And despite our desires to visit, new radio spots from the HR MacMillan Space Centre and agency MacLaren McCann Vancouver give the sense that we likely wouldn’t be welcomed there. The 30-second spots feature real sounds being emitted by the planets, as recorded by NASA. Have a listen below. Despite the tongue-in-cheek “welcome signs” in the brand’s TSAs, we’ll stick to the planet we know.


Brand: HR MacMillan Space Centre
Agency: MacLaren McCann Vancouver
Creative Director: Hagan Ainsworth
Art Directors: Lisa Chen-Wing, Chris Moore
Writer: Katie Ainsworth
Producer: Thomas Rousselot
Account Supervisor: Glen Mitchell
Artwork: Simon Weaner
Sound: Murmur