Dirty little habit

Tide links cleanliness to godliness.

If cleanliness is indeed next to godliness, then Tide can be considered a helping hand in keeping nuns devout by cleaning not only their clothes, but also the cleaner that cleans their clean clothes (try saying that five times). This new spot by New York’s Saatchi & Saatchi is for Tide’s Washing Machine Cleaner product, which helps clean their “dirty little habit” (let’s face it, puns are always more fun when there’s nuns).

Brand: Tide
Agency: Saatchi & Saatchi New York
Creative Director: Laura Mulloy
Associate Creative Director: Lauren McCrindle
Associate Creative Director: Erin Wendel
VP, Executive Producer: Liz Sloane
Chief Production Officer: Tanya LeSieur
Director of Content Production: John Doris
Production Company: Community Films
Director: Matt Smukler
Executive Producer: Carl Swan
Executive Producer: Lizzie Schwartz
Producer: Carr Donald
Director of Photography: Peter Donahue
Production Designer: Tony Gasparro
Editorial: Cut and Run
Editor: Jon Grover
Producer: Ashley Thompson