Fishy escape

Renault inspires puddle adventures.

This is the exact opposite result of what would normally happen if a goldfish were to jump out of its water bowl, but a fish can only dream. The spot for Renault’s Captur by Publicis Conseil in France shows the risky adventure one lonely aquatic being takes when it sees a gaggle of friends taking the car out for a drive to the beach. Surely they used a stunt fish for this, that’s the only way we can explain it.


Advertiser: Renault
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer / Creative Director: Olivier Altmann
Art Director: Alexandra Offe
Copywriter: Didier Aerts
Account managers: Patrick Lara, Claire Roy-Thermes, Jessy Teboul, Marie Nossereau
TV Production: Pierre Marcus, Nathalie Levincent, Antoine Daubert / Prodigious
Director: Xavier Mairesse
DOP: David Ungaro
Company Production: Wanda
Post-Production: Mikros image