Tough ballerina

Under Armour shows the power of the human form (and spirit).

So what if they tell you that you’re “too old” to be a ballerina at age 13? That you lack the right feet, torso length and bust? Just do what Misty Copeland did, and become one anyway. That’s the message behind Under Armour’s latest spot, “I Will What I Want.” The spot, by Droga 5, is a mesmerising ode to all young women who are faced with rejection, but who have the strength to fight back. Oh, and it makes this Stim writer feel very (very) out of shape.


Client: Under Armour
Agency: Droga5