Protective parents

RadioShack makes you wish you could choose your family.
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There comes a time when a parent must sit their kids down, and give them the ‘ol talk about the birds and the bees. This is not one of those times. But close enough. In these two spots for RadioShack, by GSD&M in the U.S., cringe-worthy parent-kid exchanges take place, with one young teen confessing something he ought to have kept to himself and a father giving his son a warning that some could misconstrue as being mildly inappropriate. Like they say, you really can’t choose your family.


Advertiser: RadioShack
Advertising Agency: GSD&M, Austin, U.S.
Chief Creative Officer: Jay Russell
Group Creative Directors: Scott Brewer, Ryan Carroll
Art Director: Morgan McDonald
Copywriter: Scott Chalkley
Associate Creative Director / Art Director: Ross Aboud
Associate Creative Director / Copywriter: Kevin Dunleavy
Executive Agency Producer: Bill Wine
Production Company: Epoch
Producer: Alison Wagner
DoP: Jack Epsteen
Strategist: Klaudia Flanigin
Editing Company: Cut and Run
Accounts: Sabia Siddiqi, Lindsey Mongrain, Nadia Elias