Musical city

Toyota Yaris Hybrid gets in tune with the streets.
Toyota Hybrid

Some say music triggers memories. But what about a city that triggers music? Not such a bad idea, if you’re super into musicals and vintage tunes. Toyota and Saatchi & Saatchi turned Prague into the first “Musical City” when the auto brand and agency replaced street signs with songs. People were invited to drive around the city in a Toyota Yaris Hybrid, which had its stereo connected to a GPS system, and each time the drivers turned down a street, the radio would play the song listed on the sign. We’re betting this was their first taste of what it’s like to be a disc jockey. Let’s just hope they don’t quit their day job.


Advertiser: Toyota
Agency: Saatchi & Saatchi