Everybody do the Lunchbox

Fruit of the Loom's BTS dance moves.

We wonder how kids must feel when back-to-school time rolls around? Never mind the fact their months of leisure are over, but their parents can barely contain how giddy they are. Fruit of the Loom is fitting in to what appears to be a mini trend of parents doing school-related dance moves (see thisĀ Staples spot) with digital videos for its “Thank Goodness It’s Back To School (TGIBTS)” campaign. If any parent ever wondered how to do moves like the PB&J, the Lunchbox or the First Semester Samba, these are for you. We just advise not practising in front of the children.


Brand: Fruit of the Loom