Falling for fashion

Aritzia gets silly for the season.

fallforus-greta-lee-1Want to see Greta Lee (pictured) from Girls and St. Vincent grinning in her favourite fashion or read about her first celebrity crush (hint: he starred in Ghost Busters and Groundhog Day)? How about a video of Anna Camp (The Good Wife, True Blood) hamming it up? Then head to Aritzia’s website, Twitter or Instagram feed, where the brand is having some fun with its social #fallforus campaign to introduce its fall collection – having a broad list of female celebs do their thing for the camera. It had us smiling, until it dawned on us that this was for fall fashion. Summer, we barely knew ye.


Brand: Aritzia