Peach shades

McDonald's uses motion sensors to provide bus shelter relief.

McDonald’s and Cossette introduced some furniture to bus shelters in Vancouver this summer to show people how drinking a peach smoothie can help cool them down. Using motion sensors attached to “blinds,” folks waiting for a bus got a bit of shade and a saliva-inducing look at the drink. This might be the definition of blindly falling in love with something.


Brand: McDonald’s
Agency: Cossette
CD: Michael Milardo
AD: George Lin
CW: Pierre Chan
Producer: Sue Barteluk
Director of Brand Services: Anne Buch
Brand Supervisor: Matt Muir, Shirley Lam