You’re getting sleepy…

Ikea uses hypnosis to show customers their future.

OK, we’re no hypnotism enthusiasts, but we are pretty impressed by the work of well-known¬†Justin Tranz, who brings his talents to Ikea in an online video series for the retailer. The future isn’t very rosy for this couple, but at least they’ll have a sleek looking bathroom.

The full video of the first of two experiments is below, along with an interview with the hypnotized and a chat with Tranz explaining hypnosis.


Brand: Ikea
Agency: Forsman & Bodenfors
Director: Andreas Nilsson