Magic mop

Quebec magic festival employs some sleight of hand.

With shiny personal devices distracting consumers as they walk the street, some might argue that brands have to produce magic to get a reaction (even if that’s just a mere glance) from consumers. Ahead of Quebec’s magic festival (Festival de magie de Québec) this past weekend, the organizers and agency Lg2 pulled some tricks out of their bag to make it appear as though a billboard cleaner was mopping things up through the power of his mind. We just wish we could make this happen in our kitchen.

To see more magical stunts from the festival over the years, click here, here and here.


Brand: Festival de magie de Québec
Agency: Lg2
VP, CD: Luc Du Sault
AD: Vincent Bernard
Service-conseil: Ève Boucher
Direction de production: Julie Pichette
Illustration et infographie: Marc Rivest, David Boivin, Vincent Bernard
Vidéo: Nova Film
Réalisation: David Poulin
Production: Dominik Beaulieu
Affichage: Astral
Média: Touché!
Production: Les Ateliers du Festival d’été de Québec – Sébastien Bolduc