Street surprise

Theatre de Quat'Sous' life-sized characters jump out of the frame.

Pedestrians walking too near some wild postings for Théâtre de Quat’Sous in Montreal could be forgiven for flinching. We imagine the ads by agency Lg2 grabbed their attention when the models in the poster appeared to be climbing out of a number four and onto the street. Four is the magic number for the theatre and so too in the campaign.


Brand: Théâtre de Quat’Sous
Agency: Lg2
Creative directors: Claude Auchu, Serge Côté
AD: Claude Auchu
Copywriter: Jean-François Perreault
Digital creation: Éric Poirier
Strategic planning: Sabrina Côté
Account Services: Natacha Laflamme, Noémie Martin
Photography: Pierre Manning, Shoot Studio
Print production: Maxime David
Digital production: Lg2fabrique