Twitter fashion

Adidas let followers own the runway from the comfort of their couch.

Do you watch Fashion Television and know you could do better if you had a say in what outfit the models wear? Well, Adidas did just that, putting power in the hands of its tween-age target demo for the Neo brand last week, and encouraging its Twitter followers to¬†tweet their votes during a fashion event in New York to help the brand make selections on hair, make-up, outfits and even the music. Talk about real-time fashion. What’s next, controlling how models move via remote control? Hmm. Maybe not just yet.


Brand: Adidas Neolabel
Agency: Iris Worldwide