Parissa takes a little hair off the chest.

For those men who somehow turn a blind eye to unruly chest hair that could be mistaken for a second shirt, hair-removal co Parissa and agency Rethink developed a coupon that might be tough to miss. The hangers, which were supplied to dry cleaners, are matted with human-like short and curly strands of hair that even a Sasquatch would be proud of, as well as include a discount for the service. Sure, it’s gross, but we wonder how many guys are self-consciously patting their chest after seeing this.


Brand: Parissa
Agency: Rethink
Creative Directors: Ian Grais / Chris Staples /Rob Tarry
Art Director: Felipe Mollica
Writer: Morgan Tierney
Print Producer: Sue Wilkinson, Cary Emley
Photographer: Felipe Mollica
Studio Artist / Typographer: Tom Pettapiece
Production & Assembly: Total Graphics
Date of First Appearance: August 23, 2014
Account Services: Carrie Panio, Solomon Gauthier
Client: Fardad Moayeri