Late Night

Breyers Gelato's saucy bedtime song.

Can Gelato be, shall we say, sexy? Well, after watching this ad from Breyers and agency DDB in the U.S., we’d be inclined to say… absolutely not. The commercial-turned-R&B-music video is a sore sight for our eyes. But by all means, watch this video of exhausted parents singing (in their baby’s-gone-to-bed voice) a sultry song about what they do at night with their Breyers Gelato. Just don’t say we didn’t warn you.


Brand: Breyers Gelato
Agency: DDB, USA
Executive Creative Director: Janet Guillet
Art Director: Janet Guillet
Copywriters: Janet Guillet, Marcia Murray
Producer: Joanne Diglio
Director: Beth McCarthy-Miller
Production Company: EUE Screengems
Editor: Chris Franklin / Big Sky
Music: Singling Serpent
Media Agency: Mindshare Worldwide
PR Agency: Golin