Driving the economy

Fonds de solidarite FTQ tells its story.

According to agency Marketel, it’s unusual in Quebec to air a long ad. But Fonds de solidarite FTQ, the largest labour-sponsored fund in Canada,  is celebrating 30 years in 2014 and wants to remind folks of its origins and what it’s done since, and it looks like it needed a little time to get through that list. The development capital organization has been investing in local businesses since its launch, and as the spot show, it’s helped the province come out of tough economic times to prosperous ones today. We predict a documentary when they reach their 50th.



Brand: Fonds de solidarité FTQ – Mario Tremblay, Julie Marchand, Christine Tourigny
Agency: Marketel
Client Service: Audrée Couture, Marc-André Dionne
Creative: Alain Bourgeois, Renaud Séguin, Jessie Sternthal
Media: Luis Areas, Marilyne Alie, Nancy Asselin
Agency Producer: Julie Gervais
Production house: La Cavalerie
Director: Olivier Staub
Postproduction: Fly Studio
Sound: Audio Z
Music: Les frères Grand