The Swell

Volvo's quietly epic film.

Not much description needed here…Just hold on tight and let this commercial’s tide pull you along. Allow yourself to “seek feeling” as this surfer does, guided by the moonlight (and the headlights of her Volvo XC90 in Grey London’s first work for the car brand). We just wonder, did she ever catch that wave?


Brand: Volvo
Agency: Grey London
Executive Creative Director: Nils Leonard
Global Creative Director: Hollie Newton
Creative Team: Hollie Newton / Jamie Starbuck / Howard Green
Managing Partner: Nick Dutton
Business Director: Camilla Ashenhurst
Account Manager: Mel Caplan
Agency producer: Harriette Larder
Creative producer: Glen McLeod
Planning Director: Matt Buttrick
Planner: Hayley Cannon
Production company: Academy Films
Director: Marcus Söderlund
Editor: Tom Lindsay @ Trim
Producer: Medb Riordan
Exec Producer: Lizie Gower
DOP: André Chémétoff / Allan “Willy” Wilson
Colourist: Aubrey Woodiwiss
Post-production: Yourick Van Impe (Flame) & Aubrey Woodiwiss (grade) @ Electric Theatre Collective
Audio post-production: Aaron Reynolds @ Wave
Photographer: Gian Paul Lozza